Professor Uchenna Uzo is a Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Lagos, Nigeria. Uzo is a Research Fellow of the Scandinavian Consortium for Organisational Research (SCANCOR) and the American Marketing Association. He served as a visiting research scholar at Stanford University, USA and has been a visiting faculty at Strathmore Business School, Kenya, since 2021. He also serves on the Management Board of Lagos Business School and the Senate of the Pan-Atlantic University. He teaches courses in Marketing Management, Personal Selling, Sales and Channel Management. He has also taught executives and CEOs at IESE Business School, Barcelona. Professor Uchenna Uzo’s research and consulting assignments span several industries focusing mainly on indigenous sales and marketing strategies, retailing and consumer behaviour trends in Africa. He is a Board member of companies in the retail and sports entertainment sectors.