The Hidden Gem: Success in Africa’s Informal Markets (E-BOOK)
14th Inaugural Lecture of the Pan-Atlantic University to be delivered on July 14, 2023 by Prof.Uchenna Uzo, BSc. Sociology (Lagos), MSc. Sociology (Lagos), M. Res. Management (Barcelona), Ph.D. Management (Barcelona), Professor of Marketing Lagos Business School, Pan-Atlantic University, Lagos, Nigeria .