Malaria intervention in Northern Nigeria had several gaps because transmission of the disease was aggravated by the warm weather which promoted mosquito breeding, and social determinants like malnutrition, which weakened immune systems, making people more vulnerable to illness. This study examined the application of marketing principles within the Community-led Monitoring (CLM) project, a Global Fund initiative to improve malaria interventions. CLM, among other things, was a development, health communication project that employed principles of marketing to communicate malaria prevention and treatment in some communities across Nigeria. The study used Social Cognitive Theory to analyse how health communication and community engagement influenced behaviour change. The CLM project used the four Ps of marketing – product, price, place, and promotion - to address gaps in existing interventions that focused on preventing and treating malaria. The results showed that the project empowered communities, leading to improved health systems driven by community members. This integration of marketing and health communication effectively mobilised community action and achieved positive health outcomes. Thus, the research demonstrated the potential of combining marketing strategies with health communication to combat important public health issues such as malaria. Considering the CLM model's success, incorporating marketing principles in health communication was recommended.