Volume Volume 2,
Issue Issue 1
Volume Volume 2
Issue Issue 1
ISSN 1234-5678
JOURNAL ARTICLE
Analysis of Select Nigerian Traditional Print Media Posts and News Updates on X Between 2019 and 2024
Digital Communication, volume ,Issue 1 ,Pages NA
Published : 01 July 2025
Issue Section : Abstract
X is a microblogging social media site users use to communicate and inform themselves. Recently, it has become increasingly popular for traditional media to use X to inform and communicate with users. This study conducts an analysis of traditional print on X to decipher how they operate. It draws its strength from the Diffusion of Innovation, Media Diffusion and Niche theories of media. The traditional print media studied on X are Thisday, Punch and Vanguard newspapers. Using consecutive days approach of content analysis research method, for a seven-day period in year 2019 and 2024, the study finds out that traditional print media in Nigeria use X mostly to direct audiences to web content that the news organisation had produced and posted online. This research concludes that online media organisations on X need to improve how they use X to gather information, engage with users and followers to improve information reach and use of X as a source.