Advances in technology and the increased use of social media have made brands' usage of influencer marketing more widespread. Social media users no longer want to hear only from brands; they also want to listen to what others say about the brands and what their favourite influencers say. However, if brands do not understand how to utilise influencer marketing effectively, they cannot harness its benefits and minimise its drawbacks. Therefore, this position paper explored how organisations can gain desired results from well-planned influencer marketing efforts. It used the desk research methodology to gather secondary data on this subject matter. It discovered that organisations stand to benefit significantly from intentional and strategic influencer marketing campaigns if they consider several crucial factors such as the loyalty the influencer garners, how the influencer can persuade their audience, source credibility, content congruence, trustworthiness, values alignment, content informative value, content entertainment value, and the like. It was recommended that before working with influencers, organisations should be clear on their brand values and objectives to derive desired results. They should also develop influencer marketing guides, be more strategic and intentional when selecting influencers, and develop systems to monitor influencer marketing efforts effectively.